Violette is a conceptual brand identity for a florist and nursery business, which evolved from an unused branding project.

Originally, this identity sought to capture the essence of vintage florist branding, stationery and seed packaging. A nostalgic nod to the past to complement a modern style of floristry.

Playing with a combination of typefaces and framing through line work, this identity explores the concept of curation. Just as a florist pulls together different varieties of blooms, this identity pairs graphic elements of the past and present to create a new eclectic arrangement.